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Privacy Policy - UrbanMuse

Last updated: 12/11/2025

1. Who we are

This app is operated by Empathix AS, which is the data controller for personal information collected through UrbanMuse. We take your privacy seriously and comply with the General Data Protection Regulation (GDPR) and Norwegian data protection laws.

Contact information:
Empathix AS
Email: contact@empathix.no
Org. no.: 934 939 530

2. What information do we collect?

We only collect the data necessary to provide and improve the app experience:

  • Email address - for login and account management
  • Username - displayed in the app and on leaderboards
  • Photos - if you upload images of artworks or experiences
  • Location data - to validate discoveries in connection with bingo activities (optional and with consent)
  • Usage data - such as completed bingo boards, points, and visited locations
  • Device information - limited technical data for troubleshooting

3. How is the information used?

The collected data is used to:

  • Manage user accounts and progress
  • Validate experiences in the city environment
  • Improve and personalize your app experience
  • Troubleshoot issues and ensure stable operation
  • (Optionally) provide anonymized data for analysis and service improvement

4. Legal basis for processing

We process your personal data based on the following legal grounds:

  • Contract - to deliver the service (user profile, points, etc.)
  • Consent - for the use of photos and location data (if applicable)
  • Legitimate interest - to improve and develop the app

5. Who do we share data with?

We do not share your personal data with third parties, except our data processors (e.g., Firebase, server providers) or when required by law or with your explicit consent. All data processors are bound by data processing agreements and are GDPR-compliant.

6. Data retention and deletion

We retain your personal data for as long as you have an active user account. You can delete your account via the app settings at any time or request access, correction, or deletion of your data by contacting us.

7. Your rights

You have the right to access the personal data we hold about you, request correction or deletion of your data, withdraw any consent you have given, and lodge a complaint with the Norwegian Data Protection Authority (datatilsynet.no).

8. Changes

If we make any changes to how we process personal data, we will update this policy and notify you via the app or our website.

9. Contact

If you have any questions regarding this privacy policy, please contact us at: contact@empathix.no